Aggressive advertising makes for aggressive men

 

Hyper-masculinity is an extreme form of masculine gender ideology comprising four main components: toughness, violence, dangerousness and calloused attitudes toward women and sex. The authors found that hyper-masculine depictions of men, centered on this cluster of beliefs, appear to be common place in U.S. magazine advertisements.

 

www.sciencedaily.com/releases/2013/02/130228113359.htm

Share